Nutrinova Inc has signed a new agreement with Univar USA granting certain rights
to distribute Nutrinova Sorbates, the premium range of food preservatives, within the USA. Under the
new agreement, Univar will market the Nutrinova premium quality range of sorbates to customers promoting
the consistent high quality of the product to end users of food preservatives. Nutrinova will then focus
its distributor business via Univar instead of using a broad range of distributors. Both Nutrinova and
Univar are excited by the potential the new relationship brings.
Comments
Graham Hall, President & COO for Nutrinova Inc, “This is an exciting venture for Nutrinova and gives
us a partner who is committed to promoting the consistent high quality offered by our range of premium
sorbates. Under the agreement we will focus our development of business in North America with Univar
and with their focus we can have a partner who is committed to developing sales of our premium quality
range of Nutrinova Sorbates.”
"We offer our customers a portfolio
of food ingredients that provide the quality and performance required for new and existing formulations,”
says Beth Warren, Univar Director Marketing-food ingredients. “Preservatives are a critical category
and Nutrinova provides a unique approach to product quality. Nutrinova is proactive in its approach
to customer audits and quality improvement.”
Editor’s
note:
Nutrinova is a leading international supplier of specialty ingredients for
the food and beverage industries. The company invented acesulfame K and markets this high intensity
sweetener under the brand name Sunett®. Nutrinova is one of the world’s largest producers of potassium
sorbate and sorbic acid and is also active in the market for dietary fibers and omega-3 fatty acids.
With its headquarters in Frankfurt, Germany, Nutrinova has fourteen affiliates throughout the world.
Headquartered
in Kirkland, Wash., Univar USA delivers fresh ideas for every food ingredient function. It is the leading
distributor in the United States. It is a subsidiary of Univar N.V., one of the world’s leading independent
distributors of industrial chemicals and providers of related specialty services, operating throughout
the U.S., Canada and 14 European countries.
For further details regarding
Nutrinova Sorbates delivered by Univar, please contact John Karl, Sales Development Manager Nutrinova
Inc or Beth Warren from Univar.
For further information on Nutrinova,
please contact Graham Hall, Nutrinova Inc, 285 Davidson Avenue, Suite 102, Somerset, NJ 08873. Tel:
+1 732 271 7221, Fax: +1 732 271 7235 E-mail: grahamh@nutrinova-na.com Or visit: www.nutrinova.com
For
further information on Univar, please contact: Karen Weber-Millstein, Univar USA Inc. Tel +1 425 889
3475 E-mail: karen.webermillstein@univarusa.com Or visit: www.univarusa.com