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Mar 23, 2009 18:25:00  News Release of Celanese Emulsions

Celanese Emulsion Polymers Focuses on Customer Solutions at JEC 2009
Celanese introduces new starch line for glass fiber yarns

Paris, France, 24 March 2009 – Celanese Emulsion Polymers exhibited its broad range of synthetic and natural polymers at the JEC show in Paris. Under the business’ slogan, “Your Future is Our Focus…Worldwide”, the international group highlighted their expertise in the areas of glass fiber sizings, the production of chopped strand mats (CSM) and secondary binder applications such as tissues, wall coverings and scrims. Celanese also showcased its new line of natural starches for the glass fiber yarns called JetSize™.

According to Paolo Bavaj, global manager for the glass fiber segment, Celanese Emulsions relies upon the combination of its products and applications knowledge to solve customers’ toughest issues. “The Celanese technical specialists are equipped with a perfect mix of time-tested products, new innovations and industry expertise to assist our customers in meeting their needs today and in the future,” said Bavaj. “In addition, our global technical team is regionally-based to best serve the local producers as well as the multi-national customers, regardless of their present location or their future destination,” he said. Celanese Emulsions has sales and manufacturing located across Europe, the Americas and Asia, and technology centers in Frankfurt, Germany, Shanghai, China and Houston, Texas.

New starch line optimizes glass fiber yarn production
Celanese highlighted JetSize™, a new line of natural polymer starches designed to optimize the production of glass fiber yarns, according to Bavaj. “The JetSize line was developed for glass fiber yarn production for use in high-speed weaving applications. JetSize starches offer good film formation providing high tensile strength,” said Bavaj.

In addition, JetSize starches feature low ash content for low conductivity and they are easy to process. JetSize starches are offered for both pressure cooking and atmospheric cooking processes to ensure their success across a wide range of manufacturing environments. The primary end-use application for JetSize starches is electronic circuit boards, however, glass textiles with yarns sized with JetSize can also be used in construction fabrics such as wall covering, insect screening, cement board reinforcement and construction projects for tunnels and roads.

“At Celanese Emulsions, our slogan is far more than words, our binders, starches and technological solutions are designed to drive value into our customers’ products; we measure our success by their achievements in the marketplace”, said Bavaj. “In these turbulent economic times, our focus is on the future of the glass fiber industry and assisting our customers to ensure their long-range success,” he said.

About Celanese

As a global leader in the chemicals industry, Celanese Corporation makes products essential to everyday living. Our products, found in consumer and industrial applications, are manufactured in North America, Europe and Asia.  Net sales totaled $6.8 billion in 2008, with approximately 65% generated outside of North America.  Known for operational excellence and execution of its business strategies, Celanese delivers value to customers around the globe with innovations and best-in-class technologies.  Based in Dallas, Texas, the company employs approximately 8,000 employees worldwide. For more information on Celanese Corporation, please visit the company's website at www.celanese.com.

About the Emulsion Polymers Business of Celanese

The Emulsion Polymers business of Celanese is a global leader in developing products and application technology to improve performance, create value and drive innovation in a broad range of industrial and consumer end-use applications including adhesives, coatings, engineered fabrics, glass fibers, paper, textiles and more. The business has manufacturing facilities worldwide and is supported by expert technical service regionally. More information about the Emulsions Polymers business of Celanese is available at www.celanese-emulsions.com.

For further information on this news release and Celanese Emulsion Polymers, please contact:

Tom Nicolay, Resource Advantage Group
e-mail:  tnicolay@resourceadvantage.com
Phone : +1 973 882 1313
Website : www.resourceadvantage.com



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