Dallas, Texas June 7, 2010. Guide formulas based on Celanese Emulsion Polymers’ EcoVAE® resins have been approved by the Master Painters Institute® (MPI) Starting Point Program. EcoVAE® 401 and EcoVAE® 405 have been approved in guide formulas 10-ES36031 and 10-FL48030 for use in MPI class #44 and #143 respectively for use in architectural interior paints. “Celanese Emulsion Polymers is proud to be one of the early supporters of the MPI Starting Point Program through our qualification of EcoVAE® resins in two different MPI classes,” said Jared Elliott, marketing manager. “The MPI approval will be another way that we can assist our customers in producing low odor, low VOC paints which are preferred by today’s increasingly eco-conscious consumer,” said Elliott.

The guide formulations approved by MPI include the following:

• EcoVAE® 401 resin in #44 latex, interior (MPI gloss level 2), formula 10-ES36031
• EcoVAE® 405 resin in #143 latex, interior, institutional low odor/VOC, flat (MPI Gloss Level 1), formula 10-FL48030

MPI has set the standards in architectural coatings for nearly 10 years and is the United States government’s designated source for standards and approvals for both the GSA and US military. In addition, the AIA’s MasterSpec program specifies MPI’s approved Products and paint systems and is specified by NASA and the Veteran’s Administration, among many others. The new Starting Point Program is aimed at assisting the paint manufacturer by providing third-party independent testing of paint formulations based on whether they meet the high standards set by MPI. The goal is to accelerate the formulation and testing process in order to reduce the time to market for paint makers. “We know that this program by the Master Painters Institute will be as important to the paint manufacturers as the core MPI program is to architects and other specifiers,” Elliott said.

EcoVAE® brand resins are vinyl acetate ethylene (VAE) emulsions specifically designed for low VOC, low odor architectural coatings. The EcoVAE® criteria checklist specifies that the waterborne resins are APE-free, having low residual monomer levels and enabling the coating manufacturer to achieve various green certifications. The guide formula approved for EcoVAE 401 in MPI #143 is less than 2 g/L VOC and the formula for EcoVAE® 405 in MPI #44 is less than 50 g/L. “The MPI approval of EcoVAE® is yet another reason to look at vinyl acetate ethylene emulsions today,” said Elliott. “With both acrylics and styrenics experiencing supply disruptions and escalating costs, there has never been a better time to look at vinyl systems, including VAE, which offer equal or even higher performance at an advantaged supply and cost structure.”

To learn more about MPI’s Starting Point Program or to view the approved EcoVAE® formulas, go to www.specifypaint.com. If you would like to learn more about EcoVAE or other Celanese Emulsion Polymers’ products, contact Brian Duke at 972-443-4014 or e-mail at Brian.Duke@Celanese.com.

About the Emulsion Polymers Business of Celanese

The Emulsion Polymers business of Celanese is a global leader in developing products and application technology to improve performance, create value and drive innovation in a broad range of industrial and consumer end-use applications including adhesives, coatings, engineered fabrics, glass fibers, paper, textiles and more. The business has manufacturing facilities worldwide and is supported by expert technical service regionally. More information about the Emulsions Polymers business of Celanese is available at www.celanese-emulsions.com.

About Celanese

Celanese Corporation is a global technology leader in the production of specialty materials and chemical products which are used in most major industries and consumer applications. Our products, essential to everyday living, are manufactured in North America, Europe and Asia. Known for operational excellence, sustainability and premier safety performance, Celanese delivers value to customers around the globe with best-in-class technologies. Based in Dallas, Texas, the company employs approximately 7,400 employees worldwide and had 2009 net sales of $5.1 billion, with approximately 73% generated outside of North America. For more information about Celanese Corporation and its global product offerings, visit www.celanese.com.

Editor note: For further information on this news release and Celanese Emulsion Polymers, please contact:

Tom Nicolay, Resource Advantage Group
e-mail:  tnicolay@resourceadvantage.com
Phone : +1 973 882 1313
Website : www.resourceadvantage.com